A website without visitors is like a shop without a shop window. Digital visibility means: the right people find you when they search for what you offer.
The three pillars of visibility
1. Search engine optimisation (SEO)
Google is still the first port of call for most searches. SEO ensures that your website appears near the top for relevant search queries — without paying for it.
→ SEO basics for small businesses
2. AI search engines (AEO)
ChatGPT, Perplexity, Google Gemini — more and more people are using AI instead of Google. AEO (Answer Engine Optimization) ensures that your website is cited as a source when AI gives an answer.
3. Local visibility
When someone searches for "Webagentur Homburg", you need to appear. Google Business Profile, local keywords and city pages are the tools for this.
What we do at Adlegio
Every website we build is optimised for visibility from the start:
- Technical SEO: Clean code, fast loading times, mobile-first
- Structured data: Schema.org markup for Google and AI crawlers
- llms.txt: Machine-readable site information for AI search engines
- Local SEO pages: City pages for regional discoverability
- Blog content: Expert articles that demonstrate expertise