When someone searches for "Webagentur Homburg", you want to be right at the top. Local visibility is especially crucial for service providers — because your customers often search with a location in mind.
The 4 levers for local visibility
1. Google Business Profile
First things first: your Google Business Profile is your business card on Google. It appears on the right of the search results and on Google Maps. Fill it in completely: description, opening hours, photos, services, phone number.
2. Reviews
Google trusts businesses with many positive reviews. Actively ask satisfied customers for a review — ideally right after a successfully completed project.
3. Local city pages
Create a separate page for every city you serve. "/de/homburg/", "/de/saarbruecken/" etc. These pages rank for local search queries and show Google where you are active.
4. Consistent NAP data
NAP = Name, Address, Phone. This data must be identical everywhere: website, Google Business, business directories, social media. Inconsistencies confuse Google.
What we do at Adlegio
For our own visibility we have created 16 city pages — from Homburg to Saarbrücken to Mannheim. Each page is written individually and optimised for local keywords. The result: we appear on the first page for "Webagentur + [city]".