Most businesses have a website and a CRM — but the two systems don't know each other. That means: every enquiry has to be transferred manually. Every change of address has to be maintained twice. Every lead can get lost.
The problem: Two systems, one gap
A typical scenario: a visitor fills in the contact form on your website. The enquiry lands in your inbox as an email. You copy the data into your CRM. Maybe. If you remember. And if your colleague hasn't already done it.
The solution: One codebase
At Adlegio, website and CRM share the same database. When a visitor submits a form:
- The data lands in the CRM immediately — not as an email, but as a structured record
- The right employee is notified automatically
- The contact is linked to all previous interactions
- You can create a quote straight away — from the same system
What this means in practice
- No copy and paste: Form data flows directly into the CRM
- No data silos: Website and CRM access the same contacts
- No lost leads: Every enquiry is captured and assigned immediately
- Better analyses: You can see which pages generate enquiries
Concrete examples from our clients
Dallmeyer (property valuation): Valuation requests land directly in the CRM. The expert sees all the details immediately — property type, reason, contact details — and can create a quote straight away.
Traffic psychologist in Augsburg: Course registrations via the website are automatically assigned to the responsible employee. The entire customer lifecycle — from enquiry to course completion — runs in a single system.